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In Pet Nutrition & Healthcare

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About Grovely Pets

Welcome to Grovely Pets, a company that Liz started in 2012 with just £500 and a desire to help desperate dog and cat owners find the right foods and treats to keep their pets in good health.  Liz had experienced sickness and health issues in her Labradors, and was fed up with the local vet just giving out more and more medication. At no point had any vet asked her what she was feeding!! Well, yes it was the same rubbish that most owners are feeding today because that was the ones on the TV telling her that it was good.

Liz’s family have worked with dogs in various guises since the C16, and so she went and picked her family’s brains and then set to work on studying Canine Nutrition.  Meanwhile, she ran a farmer’s market stall, making her own dog treats and promoting healthy brands of food to be delivered into people’s homes across the New Forest.

This proved to be successful, but not enough for Liz, and when her husband Dave joined the business in 2014, it was a chance for them both to take it from a life style business into a more serious proposition.

They have invested in this website to make it easy for shoppers to find the right products for their pet, a subscription service, which means customers can easily sign up or change their requirements and the food and treats will be delivered according to their schedule.

In 2016, they bought Just Pets in Alton, a traditional pet shop that was failing, and turned it around into the Healthy Pet Country store it is today. It offers a huge selection of only the good stuff - as a customer would only expect from Grovely Pets and a DIY Dog Wash which was imported from America which has warm water and organic shampoos.

In 2018, they have just launched their second shop in Brockenhurst, with a third shop in Romsey being launched in September.

Our customers take advantage of the years of experience for nutritional advice, training matters and general health and welfare of your pets. We are not vets, but talk to us if you have pets who are experiencing simple health issues, that may be due to diet, or allergies - we have solved many a problem!! Check out our success stories page.

We do not sell the mass market brands as Grovely Pet Supplies actively promotes the non-massed produced foods which are made by family owned British businesses.  We are extremely proud therefore, to stock a full range healthy products in Raw, Dry and Wet, such as Arden Grange, Applaws, Devoted, Eden Holistic and Natures Menu Products, Natural Instinct, in particular, for both dogs and cats. We also supply a wide range of high quality Bird, Poultry, Equine and Small animal products.

We have also signed up to the Armed Forces Covenant which means that not only are we offering the Military 5% discount, we are actively recruiting forces spouses, and veterans. #forourforces

Over the next 10 years, they hope to open at least 2 stores a year across the south, attracting like-minded people into the team that will help us grow into the No1 Pet Health and Wellbeing business in the Country. If you are interested in joining this exciting business then please send your CV to

Thanks for looking and we look forward to welcoming you to our family.