Click & Collect
Available free of charge
On orders over £60
In Pet Nutrition & Healthcare
Great Product Range
Selected with love and care
Liz founded the business in 2012 following her passion having served in the Royal Navy and then spent 20 years in the Defence Industry. Passion for dogs have long been in her family with her Aunty who was a multi award winning breeder of pure bred Otterhounds and long term Master of the Minkhounds. Liz gained her knowledge of nutrition through study and market research whilst trying to find out what was wrong with her own dogs. She soon realised there was something seriously wrong with the pet trade and its misleading approach to diet, and nutrition. Grovely was born and she is proud to head up a team to have helped over a thousand dogs and cats over the years, live new lives under better education of their owners and their new diet.
Dave's career has been a bit different to what you might imagine. He served in the Royal Navy for 24 years during which time he served in Gulf War 1 & 2, Sierra Leone and Afghanistan. He retired from the RN in December 2010 before moving into the Forklift Sales industry. It was during this time, he assisted Liz where he could as she created Grovely Pets. In November 2014, he made the move full time into Grovely Pets to help grow its empire. Now fully established in the business, he and Liz have achieved in opening 4 shops and have created a great team around them. Dave is always happy to chat and help you with any issues you may have.
Jess joined the team in March 2023 as Store Manager for our Brockenhurst store having spent her working life in the pet industry working for many well known retailers in various positions. She has come with a wealth of knowledge, and whilst studying a degree in Biology, she completed her Diploma in Canine Nutrition and a Diploma in Feline Nutrition. 2024 is a new year and we are thrilled to have promoted her to a new role in the company as Head of Group Operations.
Chloe Joined Grovely December 2022. She has come to us with a wealth of knowledge having worked in this industry for most of her career. She has quickly got to grips with the role and her team and is really moving the store forward.
Jodie joined our Alton shop team from the beginning. Having worked in the previous shop, she knew many of our lovely customers. She has a strong passion for the small animals especially rabbits, but is happy to advise you about everything else too. Jodie is also a RAW food expert.
Lisa joined the team having been a customer for many years. She has managed to get herself up to speed with Nutrition and is happy to help you find the right feed/snack for your furbaby. You will often see her with her bouncy spaniel, Bentley, who has been a shop dog since a puppy and is a firm favorite with our Alton customers.
Kat started her pet nutrition journey at Harper Adams University, studying Animal Management where she became interested in educating people about healthier alternatives for their animals. Since joining Grovely in 2018 she has undertaken Diplomas in Canine Nutrition, Canine Holistic Health and Therapy and Canine Nutrigenomics. In 2022 she became our Grovely Pet Nutritionist and you now often see her between all the stores running consults and consulting on more diet complex issues. Kat has experience working with local Vets, Physiotherapists and Hydro Therapists to find the right diet to allow your companions to thrive.
Becca joined in November 2023 as a Nutritional Advisor, bringing with her a wealth of retail experience from John Lewis. In January 2024, she was promoted to Store Manager utlising her retail expertise. She has completed her RAW food expert and is undertaking her Diploma in Nutrition. She is the proud fur-mum to the beautiful Corgi, Pumpkin, who joined the team as shop dog & chief taste tester in December 2023.
Meg joined in December 2023 moving to us all the way from Kent! She has a real passion for nutrition having spent the last few years working in the pet and veterinary industries, and before that, completing a degree in Animal Science. She has a weak spot for Black Labradors having grown up with them always in her family home.
Due to promotions we are now recruiting - fancy joining the team?
not recruiting at this time.