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We're SpecialistsIn Pet Nutrition & Healthcare |
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Liz founded the business in 2012 following her passion having served in the Royal Navy and then spent 20 years in the Defence Industry. Passion for dogs have long been in her family with her Aunty who was a multi award winning breeder of pure bred Otterhounds and long term Master of the Minkhounds. Liz gained her knowledge of nutrition through study and market research whilst trying to find out what was wrong with her own dogs. She soon realised there was something seriously wrong with the pet trade and its misleading approach to diet, and nutrition. Grovely was born and she is proud to head up a team to have helped over a thousand dogs and cats over the years, live new lives under better education of their owners and their new diet.
Dave's career has been a bit different to what you might imagine. He served in the Royal Navy for 24 years during which time he served in Gulf War 1 & 2, Sierra Leone and Afghanistan. He retired from the RN in December 2010 before moving into the Forklift Sales industry. It was during this time, he assisted Liz where he could as she created Grovely Pets. In November 2014, he made the move full time into Grovely Pets to help grow its empire. Now fully established in the business, he and Liz have achieved in opening 4 shops and have created a great team around them. Dave is always happy to chat and help you with any issues you may have.
Kat started her pet nutrition journey at Harper Adams University, studying Animal Management where she became interested in educating people about healthier alternatives for their animals. Since joining Grovely in 2018 she has undertaken Diplomas in Canine Nutrition, Canine Holistic Health and Therapy and Canine Nutrigenomics. In 2022 she became our Grovely Pet Nutritionist and you now often see her between all the stores running consults and consulting on more diet complex issues. Kat has experience working with local Vets, Physiotherapists and Hydro Therapists to find the right diet to allow your companions to thrive.
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Jodie joined our Alton shop team from the beginning. Having worked in the previous shop, she knew many of our lovely customers. She has a strong passion for the small animals especially rabbits, but is happy to advise you about everything else too. Jodie is also a RAW food expert.
Lisa joined the team having been a customer for many years. She has managed to get herself up to speed with Nutrition and is happy to help you find the right feed/snack for your furbaby. You will often see her with her bouncy spaniel, Bentley, who has been a shop dog since a puppy and is a firm favorite with our Alton customers.
Becca joined in November 2023 as a Nutritional Advisor, bringing with her a wealth of retail experience from John Lewis. She has completed her RAW food expert and is undertaking her Diploma in Nutrition. She is the proud fur-mum to the beautiful Corgi, Pumpkin, who joined the team as shop dog & chief taste tester in December 2023.
Gabriel has joined Grovely September 2024. He is a local lad and has already met many of the people he grew up with in just a few days. As his knowledge grows, we will add more here, but in the mean time, please allow him time to learn the ropes.
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Sasha joined the team in January 2024 and has become a great team player. She has become very efficient on our EPOS system. Sasha brings her bright and bubbly personality to the store every weekend and has become a hit with many of the customers. She is currently studying biology, chemistry and business and is a proud owner of a little pony called Billy. She also has a springer spaniel called Nevis, a Vizla called Tula too. Her product knowledge is certainly growing and she is very keen to learn more.